Our Story

About Pure Fiji

Welcome to the Pure Fiji experience. Our products represent the lifestyle in the South Pacific. Pristine environment, a bounty of fresh and natural ingredients, and traditions that have been in place for centuries - all utilised in a healthy way of living that comes so integrated in our Fijian culture.

Founded by mother-daughter duo Gaëtane and Andrée Austin in 1996, Pure Fiji is a family business and every employee is a part of our extended family. Wild ingredients and the spirit of the Fijian people infuse our products and the results are evident in the positive impact our products have on your skin and the community that sustains our business.

Our Mission: Not to be the best in the world but to be the best for the world.

We are powered by community!

Community development and giving back to our local community is a huge part of what we do. We believe in handmade rather than the use of automated machines. Besides machines don't smile.

Natural ingredients

Seed to skin – fresh ingredients with minimal processing.
Slow grown and are allowed to ripen naturally. Wild harvested from their natural habitat. Nuts/seeds are collected by hand.
Oils are cold pressed at source leaving all the amazing nutrients and benefits in the product.


Minimising our carbon footprint is of the upmost importance to us! Solariums for drying of leaves, spa linens and staff uniforms. Environmentally responsible packaging, graywater friendly.

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